Scott Nickels founded BigFish Consulting after a career split between agency- and brand-side roles and responsibilities. He has held technical and marketing roles within Fortune 500 brands, Internet Retailer 100 retailers, and bootstrap start-ups. As a hands-on leader, Scott has managed teams and complex multi-million dollar projects with great success.

Scott has been solving technical and business challenges for his entire career. With a background that started in software development with an emphasis on database and mapping applications, his path has weaved its way through interface design, online product management, product marketing, and digital marketing, Scott brings a wealth of perspective and technical knowledge to retail/e-commerce, digital marketing strategy, and search marketing (across all channels).

A recognized industry thought leader, Scott speaks regionally and nationally on the subjects of enterprise SEO, search science, social media amplification and brand strategy. In addition, he has the occasional opportunity to guest lecture at Georgia Tech’s Scheller School of Management and Savannah College of Art & Design.

Scott is an avid world traveler and enjoys hiking, biking, camping and just being outside. He often is joined on his adventures by his children. He holds a B.S. in Management Science from Georgia Tech.